First there was Yowza, which offers scannable coupons on your mobile phone at more than 10,000 locations nationwide.
Yowza searches stores in a shopper’s vicinity, or up to 50 miles away, and identifies related coupons that can be scanned off a cell phone at checkout. (Warning: Yowza only works with IPhones, Androids, Palm Pres, and Blackberries.)
Now Target is offering a scannable mobile coupon program with exclusive offers for shoppers. The coupons are redeemable at checkout. Although this isn’t an entirely new phenomenon, Target claims its program is the first to work nationwide at all of its stores.
You can sign up for the program here on Target’s site. Or you can text the word “COUPONS” to 827438. According to Target, participants will receive text messages on their phones with links to a Web page that features various coupons. The program works with any phone that has a mobile browser and data plan. New coupons will be issued every month.
JC Penneys is reportedly testing a cell phone barcode coupon as well.
Scannable coupons are considered a major growth area, but it remains to be seen how long it will take for this latest technological savings innovation to catch on.
Other sites compiling mobile coupons with scannable barcodes include Google, Coupons.com, and CouponSherpa.com.
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